Monday, September 30, 2019

Obama’s Commencement Speech

Obama’s Speech Everybody knows how good of a speaker Obama is. His speeches always seem to convince the audience, but it is not by everybody understood what distinguishes him from other speakers. Certain skills he frequently uses help him reach his main purpose, but the question remains what these skills include. Therefore, the aim of this commentary is explain how the use of rhetorical devices makes Obama’s speeches stand out and memorable. Rhetorical devices are techniques that an author or speaker uses in order to convey the listener or reader a message with the goal to persuade him or her towards a certain perspective.There are a lot of different kinds of techniques such as irony and the use of metaphors. When listening carefully to Obama’s speeches one is able to distinguish certain rhetorical devices that seem to keep coming back in every other of his speeches. We could say Obama has got some favourite techniques which clearly seem to help him in giving exc ellent speeches. When we take a closer look at Obama’s commencement speech for the Illinois university school of medicine we can also find the devices that keep coming back. The Technique he uses the most frequently is the so called ‘tricolon’, which can also be called ‘the rule of threes’.Tricolon uses series of three to emphasis certain issues and by this making his point even more clear and memorable. In Obama’s Inauguration speech alone we are able to find twenty two example of tricolon and in this commencement speech he also is not ‘afraid’ of using it. Already in his first sentence we are able to find an example of this device: â€Å"After four years of endless work, sleepless nights, and constant stress†. And even though this is his first sentence and it is a joke, he already stresses the fact that his audience has worked hard and that it is something they can be proud of.Also by using three word groups each from a n oun and an adjective he makes the ‘situation’ seem even more dramatic and funny. Another example when he uses tricolon is â€Å"genocide in Dafur or the AIDS epidemic or the fifteen-year-old who was gunned down on front of his house. † By using three examples instead of two or four examples he reaches the just the right point where people will get his point, understand him, where they have had enough time to think about the situation, are able to identify and keep remembering his words.There are many more great examples but tricolon is of course not the only rhetorical device he uses. Barack Obama also knows exactly how to use the pronouns ‘I’, ‘you’ and ‘we’ in a good and effective manner. By using specifically these three pronouns much more often than pronouns such as she, he or they, he is able to create a higher degree of intimacy and solidarity towards his audience. He makes his audience feel as if he is talking to them personally even though he may be speaking to an audience of thousands of people.Also when his topics concern some issues such as the health care issue in this speech, he is able to twist his story in such a way that he really believes that there is a solution and that certainly together we can always come to a solution. It is amazing he is able to tell it in such a way that the audience is also going to believe it. â€Å"This is why we need you. We need you to dream, we need you to speak out, and we need you to act. And together, we can build a health care system in this country that finally works for every American. This part of his speech is a perfect example where all of the most important rhetorical devices come together and work effectively together. We can identify his use of pronouns, tricolon (â€Å"We need you to dream, we need you to speak out, and we need you to act. †) and also anaphora. Anaphora is another of Obama’s favourite techniques. â€Å"We need you† is already repeated four times in just two sentences. The five following paragraphs also consist of anaphora, because they all begin with â€Å"We can (have)†¦Ã¢â‚¬  Repeating this part of the sentence does not only give the speech a nice structure, it is much more than that.It is saying in an indirect way that we really, honestly can, but in a much more effective way. Because every time the audience is reminded of that ‘fact’ and when things keep coming back one will be able to remember it easily with the effect that one can also start to believe in his words. â€Å"Perhaps you will first notice when a doctor tells a woman that her husband will need a life-saving procedure that their insurance does not cover and their family cannot afford. Perhaps it will be the late-stage diagnosis of a cancer that could have been prevented with a routine of screening that the patient’s health care plan just doesn’t cover.Perhaps it will be the endless stream of people who wait and wait in the emergency room which is the only place that will treat the uninsured. † Is another example were anaphora and tricolon are combined to create a stronger effect. Again three examples are used together to increase the power of the three separate examples another thing is that all three examples start with â€Å"perhaps† which is used to link the three separate examples but also again to make it more memorable. So Obama knows exactly how to use words in order to create the effect he likes: being persuasive, personal and productive.Every speaker has got his or her own characteristics in their way of speaking and so does Obama. His good and effective way of speaking distinguishes him from others. He is able to create this effectiveness by the use of important rhetorical devices. The three most important devices he uses Obama uses are tricolon, the correct use of pronouns and anaphora. By using these both separate as together he is ab le to make speeches in which his message comes across at the good manner and he is able to make speeches in which he can be as effective and persuasive as possible. 1. 058 words

Development of Multinational Personnel Selection

S w 9B07C041 Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. DEVELOPMENT OF A MULTINATIONAL PERSONNEL SELECTION SYSTEM Professors Diana E. Krause and Reiner Piske wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail [email  protected] uwo. ca. Copyright  © 2007, Ivey Management Services Version: (A) 2007-12-11On Monday morning at 8:30 a. m. , Dr. Thomas Koch was leaving his luxury condominium on the 28th floor of a building specifically constructed for expatriates and Hong Kong’s wealthier citizens. He was going down to Causeway Bay, towards his office in Hong Kong’s central business district. On the way, Koch listened to the voice mail messages on his cell phone, one of which was from the assistant of the firm’s owner, Peter Koenig. The message stated that Koch was expected to call back before his meeting with the human resources (HR) team that he was leading.The human resources team meeting was scheduled in order to bring together German and Chinese human resource experts to form a crossfunctional project team. In the context of global restructuring, the company, ComInTec AG & Co (ComInTec), had introduced a new region al management level. As a result, 25 middle management positions were expected to be filled in the Asian-Pacific-region (APAC) (e. g. regional head of purchasing, regional head of supply chain management, national chief executive officers (CEOs), national head of finance and accounting, and national head of operations).A new personnel selection system was expected to fill these positions with qualified employees. ComInTec’s own recruitment channels, as well as â€Å"head hunters,† would be hired for the recruitment process. The overall responsibility for implementing the new personnel selection process was the responsibility of the project team. According to the company’s inhouse global localization policy, 90 per cent of the new management positions were filled by individuals who originated from the country they would be working in.The affected areas included sales and marketing, purchasing, supply chain management, and finance and accounting, at locations in H ong Kong, Kuala Lumpur, Bangkok, Jakarta, Melbourne, Sydney and Shanghai. The managers’ annual salary ranges between â‚ ¬40,000 and â‚ ¬150,000, depending on the location. The new personnel selection system for APAC was part of the company’s new objective to standardize all human resource instruments for selection purposes around the globe. This new personnel selection system had to be developed internally. Page 2 9B07C041 BACKGROUNDFor several years now, Koch had been finding faults in the design of the individual assessment centres. According to Koch’s opinion, there was only very limited opportunity to influence possible modifications because the individual assessment centres were conducted by external consulting firms. Additionally, Koch questioned the validity of the information obtained from the centres, as well as the personnel selection system as a whole. ComInTec had little interest in empirically evaluating the validity of the assessment centres and statistically analyzing the outcomes of such personnel selection procedures.Koch also felt the need to improve the contents of the structured interviews that were based on the candidate’s current situation, as opposed to the candidate’s previous work experience. Koch firmly believed that what happened in the past was likely to be repeated in the future, and therefore had very little appreciation for selective interviews that did not consider the candidate’s past. Overall, efforts to improve the current selection systems had only rarely been undertaken due to limited time and the budget allotted for personnel affairs — a memorable fact that Koch had already pointed out to the management several times.The development of a new multinational personnel selection system now posed a huge challenge for Koch and his project team. There was one fact, however, which he noticed with relief: there were no expatriates in the new selection system because the selecte d managers were required to be living in APAC. Currently, ComIncTec simply sent those candidates abroad that had the necessary technical skills and experience, regardless of intercultural competencies.Koch remembered how difficult it was at times to find someone willing to move his or her centre of life, including family, to a different country. He also knew from his own emigration experience that no training (e. g. language or cultural norms) was offered to prepare him. With this in mind, he hired staff for his project team that would globally represent the countries involved: a Chinese research assistant who completed a bachelor in HR management, another trainee from China, and a German intern who had completed four semesters in psychology.The team, which also included additional HR managers from the headquarters office, had already been working on the development of the new personnel selection system for four months. Over the past few weeks numerous meetings had been held, yet no significant progress had been made. One reason could be attributed to the fact that there was obvious heterogeneity between the German and Asian team members’ opinions regarding the new personnel selection system. This created an ambiance that was tense and dissent with respect to sharing the workload.For today’s meeting, the goal was to come to a consensus on several important issues: (1) what individual modules the new personnel selection system should contain, (2) whether country-specific adaptations were necessary and feasible for each module, and (3) the implementation process of the new personnel instrument at each APAC location. The APAC-situated plants were the company’s top-selling ones; therefore, any wrong decisions with respect to HR (e. g. personnel selection) were extremely cost-Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. When Ko ch first heard about the above changes, it immediately occurred to him that this would not be easy. He knew that personnel selection procedures currently varied significantly between countries. He also knew that the existing selection instruments were by no means flawless in any specific country. After the application documents were analyzed, structured interviews with the candidates were conducted by a department representative and an HR specialist.If both interviewers came to a positive conclusion on the candidates’ qualifications, the top candidate completed an individual assessment centre in order to point out his/her interpersonal competences rather than his/her professional competencies. The individual assessment centres consisted of biographical questions, case studies on leadership in an international context and participation in a leaderless group discussion. Ultimately, additional references were obtained for each candidate, although different procedures existed in different countries.For example, references gathered in Asia only confirmed a candidate’s previous function and duration of employment according to common employment law. After reference checks were completed, each candidate received written feedback and a report was generated and added to the successful candidate’s personnel file. Page 3 9B07C041 intense. The personnel selection system in APAC, as a whole, would have large-scale consequences affecting the entire company. As Koch was walking in the crowded Causeway Bay area he was not paying much attention.To Koch, who could not distinguish between Asians, it seemed as if they were crawling across the streets like ants, all busy on their phones. As usual, it was a very hot day. For Koch, now 48 years old, this was intolerable. He took off his light-coloured linen jacket and placed his tie, threatening to strangle him, in his brief case. He had returned from a business trip in Sydney the previous Saturday and was still feeling the effects of the lengthy flight. The next business trip was scheduled for the upcoming Thursday — off to Jakarta for a week, Shanghai, then Munich for a meeting of the Global Steering Committee Human Resources.He checked his schedule and remembered the phone call he received earlier from Koenig’s assistant. Koch would be arriving at his office within 10 minutes, which allowed him time to return Koenig’s phone call before the scheduled meeting. It had been 17 years now that Koch had been working in the HR department for ComInTec and three years in the regional headquarters in Hong Kong. After working many years for ComInTec he was currently the HR director, thanks to his determination, networking skills, ability to be highly adaptable to new situations, and his talent to be at the right place at the right time.He was in charge of all HR decisions within ComInTec in APAC. ComInTec was a worldwide leading industrial company with administration, plants, an d sales offices in Central Europe, Eastern and Western Europe, APAC, Central and South America, and North America. Like many other companies, ComInTec was forced to establish downsizing procedures between 2003 and 2006. Worldwide, 900 jobs were cut. Koch was actively involved in the staff cutbacks that had taken place. He had visited the plants, equipped with PowerPoint presentations that had been verified by the executive board to be politically correct.He spoke to the workers and praised ComInTec’s ethics and corporate philosophy, despite the cutbacks. He communicated the cutbacks to the workers as a temporary crisis, pointing out that it was mainly due to natural fluctuations and that it was part-time employees who were cut, with the affected workers being offered fair compensation packages. In consequence of the general economic situation in the years of 2003 to 2006, ComInTec unfortunately had no other option. He additionally thanked the staff for their loyalty and appre ciation with personal gifts and reports in the company’s internal newsletter.Since then, the company had recovered from the crisis. ComInTec employed 23,000 employees worldwide and made more than â‚ ¬5. 8 billion in sales. Koch arrived at the elevator to his office. He was surrounded by Asian colleagues in the best mood, all in uniformly grey suits, greeting each other as they waited for the elevator. When he got off the elevator, there were two of the three Chinese secretaries serving tea and fruits. His appearance always caused a general haste among the secretaries. They all confirmed his daily appointments, signifying that his work day had officially commenced.Koch called on a secretary, who came running on the double, accompanied by a â€Å"Yes, sir! † and a big smile, yet she avoided eye-contact by looking down to the floor. She reminded him that Koenig was waiting for him to return his call. Without being able to name a cause for it, this secretary’s be haviour triggered uncertainty in Koch. All her gestures appeared submissive as she perpetually nodded her head — regardless of praise or dispraise — always understanding and friendly. Koch picked up the telephone and Koenig instantly began speaking: Mr.Koch, you know how much I appreciate your dedication to the company, but I have concerns about the current international selection procedures. We need something that is going to work, and work immediately! And don’t you dare try to offer me this empirical or validity stuff. I don’t give a damn. You have a whole department with highly qualified people. I assume you are capable of filling these vacant management positions. We also need a selection system that works everywhere. We cannot afford to apply differentLicensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. Page 4 9B07C041 procedures in every c ountry. What we need are consistent procedures, something applicable cross-nationally and cross-regionally. You, as a cosmopolitan, should know exactly what I mean. I also expect everything to be documented to a tee. Although Koch shared Koenig’s enthusiasm for an improved personnel selection system, there were many complications that could arise of which Koenig seemed obviously unaware.As sensitively as possible and with all due respect, Koch tried to inform Koenig about possible problems. First, Koch argued that although a multinational personnel selection system could have its advantages, these advantages may become costly when they are not easily implemented in each region. Each country had its own unique economic and education situations, which would undoubtedly become problematic when creating a universal personnel selection system. Koenig should only think of Thailand, for example, where it is more difficult than anywhere else to find qualified managers.With respect to cultural differences, Koch argued that a standardized personnel selection system would also most likely ignore cultural differences and culture-specific circumstances. This would not only affect the individual modules of the system, but also the basic job requirements, the adaptation of modules to specific countries, and the use of specific personnel selection methods. Koch also expressed his concern with Koenig’s lack of interest in testing the validity of the new selection procedures: Mr. Koenig, something that is expected to work should be tested thoroughly.This is the only way to be certain that it will actually work. We will need to test and then evaluate each and every single module in each country. This process will provide a basis on which we will be able to improve the original procedures. Due to all the possible problems that may arise with the new system, it is imperative that we invest in developing it properly. Of course, that wasn’t exactly what Koenig w anted to hear: Don’t tell me about problems, I want solutions, and you should not forget that this is what I pay you and your team to do. You have until the end of this week to deliver final and written conclusions of this matter.If not, I will reduce your team in Hong Kong by half, and I will delegate the development of this new system to global headquarters. â€Å"Mr. Koenig,† Koch replied, â€Å"please keep in mind that my team has been working on this assignment for months, including weekends. † Nevertheless, Koenig underlined Koch’s point of view with the commanding tone typical of him: â€Å"Either you will come up with something useful by the end of this week, or central headquarters will do the job. End of discussion. † Koch responded: Mr. Koenig, we have known each other for 17 years now and you know that I always do what’s best for this company.I strongly believe that as your HR manager, it is my responsibility and duty to inform y ou about possible risks and problems that may exist with an ad hoc-developed and unevaluated multinational personnel selection system. Koch advised Koenig again that his demands could lead to severe difficulties. Koch also added: Mr. Koenig, please remember the problems we experienced a few years ago with respect to staffing cutbacks. You wanted to send employees, who had been working for the Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13.Page 5 9B07C041 company for many years, home without any kind of termination pay. Everything was to be done by us, without any kind of external consulting. I assume you remember that I told you in advance how risky such a staff reduction can be. I am certain that you will also remember that I informed you that the legal process would create a high financial risk to the company with employees with legal action seeking claims for damage s and compensation. At the time you had underestimated the situation, and as a result our legal department had to deal with all the consequences.We were lucky that our lawyers were able to win most of the cases. Koenig was listening to these remarks with irritation and responded: Dr. Koch, I am at the end of my tether with you. You need to stop focusing on the past. It’s all water under the bridge. We are now looking at 25 people we want to hire. This is my company and not yours. I will be participating in today’s meeting via video conference. I expect you to prepare everything at once so that the video conference will be working. And don’t forget that I have put you in charge of the entire new personnel selection system.Koch would need to accept the fact that all of his objections to Koenig’s instructions fell on deaf ears. He knew Koenig well enough to understand exactly what he wanted and that he would not change his mind. For Koenig, endless loyalty t o the company, endurance, a hands-on mentality, and assertiveness were most important. He was known for his strong control orientation not only by the members of the global steering group, but also by the plants’ employees. Two weeks prior, he went to Malaysia unannounced and snuck into one of the plants in order to see the night shift’s work with his own eyes.In addition, every executive knew that Koenig had established staff employees, so called key functionaries, in every country. The task of these key functionaries, or spies as Koch liked to call them, was to report to Koenig about everything that was happening on site in detail, particularly any wrong doing of management. But Koenig did not trust these key functionaries either, with his motto being â€Å"Trust is good, control is better. † Only if there was 100 per cent agreement between headquarters and the key functionaries was he willing to attribute a certain degree of credibility to the situation.Koch could therefore understand the tactics of Koenig because they somewhat resembled his own tactics. Koch, nevertheless, had difficulties with Koenig’s control procedures because they directly affected him and his team. In response to these procedures, Koch had established in APAC that each meeting and each decision that was to be made must be recorded by three individuals. Piles of paper were accumulating in his office as a result, and even special storage rooms were needed to store the paper masses.Furthermore, Koch remembered the intention coming from the central HR department, to standardize all personnel selection procedures including all criteria and approaches around the globe. This matter ended in talk due to conflicts regarding this question. With all this in the back of his mind, and the increasing pressure on his shoulders, Koch remarked to Koenig at the end of the phone call that the meeting would possibly take several hours, and that he assumed Koenig would not like to spend his precious time listening to every single detail regarding APAC’s selection system.Koenig agreed that attending the meeting via video conference would not be in his best interest with respect to time, but instead insisted even more that he receive the final draft of their decisions and the meeting minutes by Friday. Koch was proud to have successfully appeased Koenig’s concerns for the moment, and he next turned his focus to the scheduled meeting. He was horrified when he glanced at his watch and realized that it was already 9:30 a. m. He jumped up abruptly from his desk and left for the conference room.When he arrived, his whole team and an unknown staff employee from global headquarters, probably a key functionary, Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. Page 6 9B07C041 Well, I ask today that you all present results from the past few months of hard work. I am only interested in the results and would like to avoid any long discussions concerning details. Mr. Koenig expects our final decisions in writing this upcoming Friday.In the case that he does not approve our recommendations, this project will possibly be passed on to global headquarters. As a result, we will lose team members. You now know the importance of our meeting today. We need to legitimize our right to exist. The Chinese colleagues agreed by nodding their heads uniformly. Koch noticed that this behaviour was always to be expected when there was an order from a member with higher hierarchical status. From Koch’s perspective, this was a phenomenon reflecting cross-cultural differences (see Exhibits 1 and 2).He often asked himself why his Chinese colleagues seemed to forget all priorities regarding time and content as soon as there was an order coming from someone higher in the hierarchy. How often did he observe his Chinese colleagues change t heir work completely and without any objection according to the orders of someone with higher status? Koch quite often got the impression that his Asian colleagues and co-workers followed the principle â€Å"Seniority is king. † Yue Yu, a Chinese HR employee, rose to speak. In her concise way, she stated: One crucial question concerns the definition of the job requirements and their profiles.After several discussions we have come to the conclusion that the positions to be filled differ in their content. Hence, we plead to define the job requirements specifically for each position, and to allow flexibility of the job requirements for other positions. More precisely, we want to diagnose 15 dimensions: five components that test the candidate’s professional competencies, and 10 dimensions that evaluate social competencies. Andreas Mueller, the German economist who possessed extensive experience in HR management, countered Yue Yu: â€Å"You must be joking.The inclusion of 15 dimensions is not what our team has decided on. That is your opinion, which is not shared with anybody here. I told you many times that the acquisition of 15 dimensions is simply impossible. † â€Å"Yes, that’s what you said earlier,† answered Yue Yu, â€Å"but I find we should establish as many dimensions as possible. † â€Å"Well, I disagree,† Mueller continued, who could not stand being interrupted, â€Å"It is important to define clearly distinguishable job requirements that are measurable, describable, and that are equally relevant in all countries of APAC. Yue Yu, intimidated by her German colleague’s manner, blushed and looked down towards the floor, signaling that she did not dare to say anything further. Yue Yu often found it difficult to cope with negative feedback, particularly when it occurred in front of her colleagues. There had been several times already that she could not stand up to Mueller, which seemed to affect her mor e and more each time. She had once spoken to Koch about her difficulties communicating with Mueller; however, Koch was quickly irritated by the complaint and asked her to wait and hope for an improvement of the situation. Koch assumed the confrontation betweenLicensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. were already waiting impatiently. In order to keep the meeting attendees occupied while they waited, the thoughtful secretary was serving coffee and snacks, resulting in a second breakfast for many of them. Koch welcomed everyone, apologized for being late, and began the meeting, â€Å"We are here today to decide about the future personnel selection system for APAC, which, when complete, will influence the complete international employee selection system within ComIntTec considerably. After these introductory words, he asked the German intern Sarah Goldmann and her Chinese HR assistant Dai Wei to record the meeting minutes. Koch continued, â€Å"I need everything we discuss here today to be recorded in detail. The records must happen with the precision of a surgeon! † The German team members threw disfavouring looks at each other; however, the Asian team members approved of the instructions by nodding their heads. Koch started: Page 7 9B07C041 he two colleagues was generally just a misinterpretation due to cultural differences (see Exhibits 1 and 2), and told her to bring the matter to his attention again only if it was absolutely necessary. Yue Yu never discussed the situation with Koch again. The German, in-house psychologist Sabine Weitmann, who was known for her differentiating thinking, decided to join the discussion: In my point of view, the question regarding the number of dimensions is only secondary. It is important that we first establish the contents of the job requirements. I suggest we replace the term job requirements with the more modern term competencies.In my opinion, a multinational requirement profile should contain competencies such as technical and vocational skills, social competencies, leadership competencies, communicative competencies, flexibility, and adaptability. â€Å"Why these skills and not others? † interjected Dai Wei, the Chinese HR assistant, who was not satisfied with Weitmann’s selection of skills. â€Å"Well, during my studies at the Strategic Human Resource Management Institute in Hong Kong, where I completed my MBA, I learned and experienced that a multitude of skills are inessential in personnel selection.I think we should therefore consider additional skills. For example, stress tolerance, resilience, cooperation skills, willingness to learn, ambiguity tolerance, goal-orientation, problem-solving skills, decision-making skills, and intercultural competencies. † â€Å"But Dai Wei,† contradicted Mueller, â€Å"It is totally obvious that this kind of proposition will encounter problems. That is simply not doable. Besides, the intention to establish more than six job requirements turned out to be problematic in the past.Did you ever think about the difference between intercultural competence and social competence? † Dai Wei was obviously irritated by the criticisms he received in front of the team and was in the process of losing his temper, which was easily detected by looking at his face, which had become flushed. These well-known signs alerted Weitmann, who tried to calm the situation with her objection and who cherished the illusion of having salvaged this precarious situation: â€Å"We should not waste anymore time debating this topic, which we’ve already discussed many times before.Let’s stay focused. † Clearing his throat, Mueller stated, â€Å"It is pointless to discuss the skills and job requirements. We are under time pressure and I therefore suggest that we bring about a majority vote wi th respect to the skills. † â€Å"No,† said the Chinese trainee, who participated in a communication training course last weekend and had been therefore sensitized to group dynamic processes, â€Å"A majority vote is not the solution. It may lead to good decisions not succeeding because certain team members follow the uniform opinion of the majority.We should try to reach a consensus on this issue. † While the Asian colleagues began to nod their heads in agreement, Mueller, who did not like to leave anything to chance, responded, â€Å"Well, I believe there should be six dimensions, namely planning/organization, initiative, adaptability, conflict management, decisionmaking/goal-orientation, and leadership. These dimensions are not only important for a manager’s success in APAC, but on a worldwide scale. † â€Å"Andreas,† countered Weitmann, â€Å"what are your conclusions based on? We need dimensions that have been empirically verified.Altho ugh it is great that you have your opinion, what we need are empirically validated dimensions. † â€Å"Well, I would like to settle this dispute,† replied Bettina Carter, a German lawyer who had lived in California for many years, and who was now ready to explore the world of APAC with her American husband. The always down-to-earth Carter opined, â€Å"Clearly, this is easy. We simply use the German dimensions and adapt them to the management positions in APAC. I am certain that everybody here knows that these are the dimensions mentioned by Mueller earlier. Koch, who was already feeling mentally exhausted from listening to the discussion, said: Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. Page 8 9B07C041 I neither have the time nor the energy to be debating these arguments. Our hands are full and even though we’re going in the right direction, it is only a first step to come up with dimensions. I am in charge of everything here and I would like to avoid losing my head over these debates. Let’s vote. Who agrees with the dimensions suggested by Sabine?Silence took over the room. â€Å"Who will support the dimensions outlined by Andreas? † The vote was suddenly interrupted by a cellular phone ringing in the tone of an alarm system. â€Å"Sorry, sorry about that,† apologized the Chinese trainee, who was no longer writing the meeting minutes, but instead trying to control his cell phone. Koch concluded: There you go! It is official and we agree. I hereby announce that the job requirements for the selection of managers be assessed on six dimensions: planning/organizing, initiative, adaptability, conflict management, decision-making/goal-orientation, and leadership.These dimensions will be used for managers in all departments (e. g. sales and marketing, purchasing, supply chain management, finance, and accou nting) and all locations (e. g. Hong Kong, Kuala Lumpur, Bangkok, Jakarta, Melbourne, Sydney and Shanghai). We will also incorporate vocational competencies. All recorders please write down that statement. Eventually Goldmann, the German intern, remarked with satisfaction that she could finally score with her boss: â€Å"It appears to me that the definition of the job requirements should not be done separately from the new personnel selection system module definitions.I learned in university to define certain requirements for module X and the requirements that will then be tested in another module Y. † Everybody in the room was surprised at this, and even Weitmann and Mueller complimented Goldmann for her suggestion. â€Å"Yes, this is a very good proposition, indeed,† Weitmann said. Mueller, who saw his chance to get back to the topic, added, â€Å"We should continue with a systematic approach. Let’s decide on the modules, and then we can substantiate the job requirements per module. Sabine, surely you will agree with me on this. After the long-lasting debate, which still wasn’t very productive, Koch was now only following the discussion half-heartedly. Similarly, the Chinese trainee was on the verge of falling into a deep trance. Koch decided he would no longer intervene on the discussions, â€Å"Now I am just going to sit in on this meeting,† he thought to himself. These people are beating around the bush and are trying to profile themselves at my cost. I am under Mr. Koenig’s pressure, being spied on by the headquarters’ staff employees, in a city that is still strange to me, and without any hope for improvement.With a loud voice he blurted out, â€Å"What shall it be,† and everybody in the room looked at him in an alienated fashion. â€Å"Is everything OK? † the German intern Goldmann, who found this behaviour extremely strange, asked with worry. She remembered an introductory course of clini cal psychology and believed that this behaviour could be an indication of a pathological disorder. However, Koch replied, â€Å"Yes, of course, everything is perfectly fine,† which temporarily reassured Goldmann.It was now Koch’s intention to fulfill his leading role by trying to motivate his team members to move on to the next important issue: the definition of the modules and the job requirements for each module. Dai Wei responded, We have been working on this question for a very long time, and after several modifications and discussions, we finally agreed. We think as a team that a multinational Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. Page 9 9B07C041 Yes, Dai Wei,† replied Yue Yu, who was always intent to maintain harmony. Weitmann, who was still a bit annoyed because her suggestion regarding the competencies was rejected, stated: Dai Wei , you forgot an important module. When I attended an international conference in Philadelphia, I had the opportunity to meet an internationally-known scientist. Like me, the professor considers it essential to use standardized testing procedures. The professor has shown empirical evidence that validity of personnel selection increases if psychometric testing procedures are used in addition to other modules.For that reason, I advocate for intelligence tests and personality tests to be added to the personnel selection system. We have discussed this before and my suggestion was received positively. Replied Mueller: Sabine, your test knowledge is impressive, but unfortunately such procedures will lead us into a dead-end street. As you know, standardized tests have several disadvantages. They are not generally highly accepted and cultural problems exist. Are you aware of any intelligence or personality tests that can be applied equally worldwide and for which there are test theoretical i ndices available?Weitmann, getting worked up about the topic, responded, â€Å"Well, these are minor problems, and if we need to we can ask our interns, trainees or HR assistants to develop such standardized tests. Or we could assign an external consulting firm to the task. † Carter, who in the meantime was scrolling through her voluminous labour law book, jumped into the conversation: I don’t think we should debate this issue any further. We have already decided several weeks ago to include testing procedures in the selection process. Just to be sure, I will confirm that the testing procedures coincide with the labour laws.We should now concentrate on how the individual modules will look and what skills should be covered in which module. â€Å"That is a good suggestion,† agreed Dai Wei. Increasingly gripped by this trend-setting suggestion, Mueller now cleared his throat and offered to summarize the contents of the modules: After due consideration, we have come to the conclusion that the first step of this multinational personnel selection system will be conducted in a similar manner at all Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. election system for APAC should be two-tiered. The first tier consists of three modules: a viewing of the candidates’ application documents, a telephone conference with the applicants that should be conducted in an unstructured manner, and the obtaining of three references from former employers. Unlike the current procedures, references should not only be used to verify past employment and the duration of employment, but also include a statement regarding the candidate’s personality. Four modules will follow in the second tier.Specifically, a panel interview, a biography-oriented in-depth interview, a simulated group exercise, and testing procedures. Does everybody still agree on these modules and the two-tiered system? Page 10 9B07C041 Koch stepped in, â€Å"Thanks, Andreas for your summary. Dai, could you please illustrate the second tier modules in an equally precise fashion? † â€Å"I will try,† taking a deep breath, Dai Wei said: The second level of the selection process will consist of — as already mentioned — a panel interview, a biography-oriented in-depth interview, a simulated group exercise, and a test.The purpose of the panel interview is to obtain detailed information about the candidate with respect to the required skills Andreas just summarized. That means that the competencies will be evaluated in this module of the selection process. The panel interview is a standardized exercise based on the critical-incident-technique. The candidate describes one critical situation and his or her behaviour in each situation for each of the six job requirements. Instructions and questions for the candidates have already been p repared.I will give you an example for the dimension â€Å"planning/organization. † The instructions will read: â€Å"An efficient manager has to be capable of organizing his or her agenda well in order to achieve specific goals. This includes, but is not limited to, prioritizing competing tasks well and delegating tasks to other employees in a timely fashion. Discuss a time last year when you had to keep a tight and challenging schedule. Also include methods you usually apply for time management. This introductory instruction will be followed by five open-ended questions that have to be answered by each candidate. An example for the dimension â€Å"planning/organization† is as follows: â€Å"Think about an event in which you showed previously discussed skills. Explain the circumstances. Describe precisely what you have done in order to manage this situation. What was the outcome? Who will be able to verify what you have described here? † The candidate will rec eive similar questions for the remaining five dimensions. Each candidate will be given an hour to prepare his or her answers.Afterwards, they will be given 30 minutes to present the results, with panel members given the opportunity for queries. Each candidate will then receive a score for each dimension (e. g. 5 being outstanding, 3 being acceptable, and 1 being unacceptable). The scores will then be Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. locations. Module one, a viewing of the candidates’ application documents, shall be conducted by applying the â€Å"6-eye-method. That is, three persons will be analyzing the applicant’s documents regarding his or her suitability for the targeted position. The result of this analysis is a preliminary selection of candidates. Individual telephone conferences with the remaining candidates will follow. The confere nces will be attended by the candidate and two members of our team: the supervisor at the site in APAC and one person from the German headquarters. The conference shall be conducted in an unstructured manner with everyone having the opportunity to ask the candidate questions.The goal of the conference will be to verify the candidate’s suitability for the position, his or her motivation for the position, and to obtain a general, overall impression of the candidate. If a consensus is reached that the candidate is suitable for the considered position three references from former employers or colleagues will next be obtained. As you all know, the reference system has paid off well in Europe, especially because it enabled us to identify all those cheaters and impostors. This will likely be doable in Asia as well.In the case that the references are predominantly positive, the first level of the selection process is completed. Subsequently, the candidate will have to pass the module s of the second tier. Dai Wei, would you like to illustrate the modules of the second tier in detail? Page 11 9B07C041 â€Å"Let’s move forward to the second module in the second tier: the in-depth biography-oriented interview. † Dai Wei continued: At this stage we verify a candidate’s strengths and weaknesses, but the primary objective is to gain insights into the candidate’s private and professional past.The in-depth biography-oriented interview shall be conducted by a psychologist. We are especially interested in the candidate’s expectations, how parents and other family members have influenced him or her, how cultural background affects his or her decisions, and possible untreated conflicts the candidate may have to face. The interview shall not be oriented towards job requirements, but instead consider the candidate’s complete life span and be of a general nature. Following this in-depth biography-oriented interview, a psychological opi nion shall be furnished.This opinion will be filed in our documents, without the candidate having the right to view it. It is important that the interviewer and the candidate have the same cultural background in order to prevent any possible misunderstanding during the interview (e. g. a candidate for a position in China shall be interviewed by a Chinese psychologist). Although this requirement may create additional expenses, we find it justifiable and needed to ensure an accurate expert opinion on the candidate’s qualifications is obtained. â€Å"Dr. Koch,† Dai Wei said, â€Å"What do you think about this approach? â€Å"I am not quite sure at the moment,† Koch responded, â€Å"I think it is very likely that a few of the suggestions just are not feasible given the high costs involved. For now, I am not able to say anything definite. We will have to wait. † Exhausted by the long-lasting discussions, it was becoming more and more difficult for Koch to sta y focused and absorb the arguments. He noticed that Yue Yu had not spoken out on anything, including the rivalry between Weitmann and Mueller Koch was convinced, as he could see in many different situations that a leader should stay out of these issues. One could not change things anyway. Change,† it crossed Koch’s mind, â€Å"Can one change a situation, in one’s life? No, people never change. Neither do circumstances in life. You get thrown in and there is no way out, and it would be a hopeless undertaking to try it. † Koch tried to take control over the situation again: â€Å"Well, let’s move on to the two last modules of the selection system. Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. summarized, forming the basis for the decision as to the panel’s level of recommendation.We discussed for a lengthy time whether we shoul d inform the candidates in advance about the dimensions (e. g. the meaning of each). In order to guarantee transparency for the candidate, we decided to inform them of all dimensions a priori. It is our hope that this will increase a candidate’s acceptance and understanding of the module’s purpose. Furthermore, we discussed whether the critical incidents should be presented in English, or whether they should also be available in other languages. We discussed the pros and cons thoroughly. From my own experience, it is difficult at times to communicate to someone in a second language.We decided it would be best to give the candidates the option of answering the questions in their language of choice. The instructions and questions will therefore be translated by professional translators from English into the particular language. In order to guarantee accuracy in the translation, the instructions and questions will be translated into English again (i. e. the back translati on technique). Although this extra translation step may appear as more work, it is warranted to ensure the translation is indeed reflective of its original content.These extra expenses can offer a tremendous advantage, especially for the Shanghai location. We are certain that we can effectively cover relevant dimensions that are cross-culturally important with this method. A separate pre-test is not designated. Page 12 9B07C041 Sabine, please explain modules three and four. How do they look? What competencies do they include? Are there any culture-specific adaptations that need to be dealt with? † Weitmann eagerly began to inform her colleagues about the modules: I can certainly do that.We are looking at a simulated group exercise and the adoption of standardized test procedures. The group exercise has been integrated in order to acquire typical dimensions, which are usually diagnosed in assessment centres, in a similar way. The assignment of an assessment centre for one or tw o days and the culture-specific adaptations would mean increased expenses. For these reasons, we have excluded this option, and alternatively will be using simulated group discussions. The candidate and three professional role players will participate in the leaderless group discussions. The role layers have to complete a two-day-long training session, after which they will receive an internal certificate stating that they can act as professional role players. Prior to the group discussions, the role players will receive specific instructions containing standardized roles. The role players include the â€Å"devil’s advocate,† whose task is to contradict the candidate’s opinion, the â€Å"supporter,† who is always on the candidate’s side, and the â€Å"viewless one,† who does not participate in the argument, but who will propose opinions that don’t have anything to do with the topic at all.Prior to the discussion, each participant will be informed about the topic. The chosen topic should deal with issues that contribute to the development of the employees in their own department. The topic shall be identical APAC-wide. We have deliberately chosen a topic away from specific skills in order to allow each candidate equal chances for the completion of this task. Naturally, candidates with strong leadership skills will have advantages over those who have only been in a leading position for a short time.The candidate will not be informed that the discussants are role players with specific assignments. The dimensions that will be evaluated in the group discussions include communication, cooperation, stress tolerance/resilience, assertiveness, and ambiguity tolerance. The roles and individual instructions will only be available in English in order to standardize the exercises cross-nationally. The group discussions shall also be carried out in English. The candidate will be given 15 minutes to prepare for the discussion after the topic has been revealed.The whole discussion will be video-taped. This recording will then be made available to three independent observers, who will ideally come from different countries. It is their task to observe the candidates’ behaviour during the discussion, and to assess the candidates’ behaviour with respect to all relevant dimensions and in compliance to the behavioural scale available to the observers. Additionally, each observer has the opportunity to write down his observations qualitatively.The observations of all observers will then be collected and statistically converted into a final score for each candidate. It is important to mention that every observer, who can be recruited from any hierarchical level, must pass an observer training course that teaches the basics of behavioural observation, the meaning and importance of such exercises, the dimensions, behavioural indicators for each dimension, as well as the role players’ assignment s of their specific roles. That concludes all the information we have gathered on the simulated group discussion.Goldmann, interrupted: Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. Page 13 9B07C041 I don’t want to be rude, but isn’t it important to take the candidate’s perspective into consideration, as well? I mean, if the candidate has no clue about the situation in which he or she is in, he or she deserves clarification as well as extensive feedback once the group discussion is completed. I think that extensive feedback, in both oral and written form, must absolutely follow the module. It is nice that you think that,† Mueller countered: Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. But unfortunately nobody cares about th e candidate’s perspective. We are interested in choosing the right person, certainly not in satisfying the applicants. What horseplay — these never-ending discussions on fairness and acceptance. Reality differs significantly from the ideal procedures we are taught in university, my dear.It is really annoying the kind of stuff that is being taught at our renowned universities, and most likely by professors that have not seen much outside of their institutes, let alone in a company. Goldmann, who only wanted to contribute with a suggestion, was obviously upset about the comment. She could barely hold back her tears as she marched out of the conference room. The Chinese trainee followed her with the intention of calming her down, losing the handouts he had prepared for the meeting and that he was supposed to distribute beforehand.Finally, Yue Yu ran out of the room and into the female washroom, where she found Goldmann looking miserable, in tears and close to a nervous br eakdown. â€Å"Dr. Koch,† Carter, who saw herself responsible to demonstrate her judicial knowledge, advised: I think that this argument has merit to it. Candidate feedback is important. Just imagine the consequences and damaging results of not providing feedback. Feedback should not be underestimated. I am particularly thinking about rejected candidates. ComInTec cannot afford these kinds of mistakes. † Koch agreed only partly and replied: Mrs.Carter, now you have subscribed to this view, too. Do you have any precedent? As you know, all candidates receive feedback in writing regarding their overall impression. As you should know further, this feedback does not cover any specific dimension or module, but it offers a very good general conclusion. Should candidates be interested in the impression they made, they simply need to read the report. That should be sufficient. I do not agree that we should focus on unpleasant feedback, or would you like to conduct all of those c onversations yourself, Mrs. Carter?Now the psychologist jumped into the discussion, acting as a mediator. She pointed out the following: The question regarding the feedback should not be our priority. We still need to discuss module four. I am talking about the testing procedures that have to be included in the selection system. As I have mentioned before, it is essential to use psychometric testing procedures. Insofar, module four consists of an intelligence test and a personality test that every candidate has to complete. That gives us indicators for â€Å"general intelligence† as well as for the â€Å"big five. The specific test procedures will be used still have to be specified for each country of course. But I am convinced that we will be able to manage that. Page 14 9B07C041 With the Goldmann still in the bathroom crying, there was only one recorder left, which resulted in much of the meeting no longer being documented. Dai Wei, who had returned to the meeting and was trained in presentation techniques, felt obligated to conclude the points that were most important with the use of a flip chart: If I may conclude, we have decided that the ersonnel selection system consists of two tiers that include several modules. We have specified these modules in content and procedures. Hence, we have achieved the first step of our meeting. We intended furthermore to specify the adaptations for each target country and how to implement those modules. We need to next reach a consensus on the second and third goal of this meeting. Koch commented: Dai Wei, what are you thinking? It is already 1:30 p. m. and that means that the time for our meeting is more than up. We won’t be able to decide on the remaining points today.I expect that the recorders will make a flawless and written report available by 9:00 Wednesday morning. Please pass this on to Sarah and Yue Yu. This will give me time to review all the meeting minutes and finalize any unresolved issues. You should expect a final copy of the resolutions on the multinational selection system to be available by Friday at 9 a. m. With respect to the issues that were not resolved today, I will make the decisions myself and include them in the report. This resolution shall also deal with the questions that we could not look into, due to the lack of time today.I don’t care how you will do it – just do it. Thank you for your attendance at this meeting, Dai Wei, Sabine, Mrs. Carter, Andreas, and honourable sir of staff. † With these words, Koch terminated the meeting. Due to the lengthy meeting, there was no lunch break. This particularly bothered the Chinese team members, but it was not voiced. Koch believed that Asians set a high value on lunch breaks because they highly value food and money. Unfortunately, Koch could not be bothered to worry about it — according to him, food and money were the lower motivators on the Maslow Pyramid of needs.He muttered under his b reath: Those Asians, it’s always just about food, money, and shopping, and they are continuously on the phone — what do they have to tell each other all the time? How often do I see them yelling at each other in Chinese, hard and ruthlessly, whereas they always show me a smile? You never know what they really think, and when I ask them they tell me something positive anyways. Negative remarks in front of the boss are obviously a big taboo, and the word ‘no’ does not seem to exist in their vocabulary.Right after the meeting, Koch went straight to his office and did not come out again for the rest of the afternoon. Koch received the meeting minutes on Wednesday and wrote his final report for Koenig. Koch later received a short notice sent by Koenig via e-mail on Friday afternoon. Koenig informed him that important basic conditions and necessary adaptations had not been taken into consideration sufficiently in the new multinational personnel selection system; therefore, he had handed the case over to global headquarters.In addition, the e-mail stated that there would be staff-related consequences for his department in Hong Kong. In response, Koch sat down to write a long letter to Koenig’s attention. Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. Page 15 9B07C041 Exhibit 1 DIMENSIONS AND INDICATORS OF CULTURAL DIFFERENCES (HOFSTEDE) Power Distance: Degree to which society members accept an unequal distribution of power.Characteristics of large power distance: Inequalities among people are expected and desired. Less powerful people should depend on the more powerful authoritarian values Organizational hierarchy reflects inequality between higher-ups and lower-downs Centralization is popular Subordinates expect to be told what to do Wide salary range between top and bottom of organization The ideal boss is a benevole nt autocrat or good father Privileges and status symbols are popular Uncertainty Avoidance: Degree to which society members feel uncomfortable by uncertain or unknown situations.Characteristics of strong uncertainty avoidance: Uncertainty is felt as threat, feeling of anxiety Fear of ambiguous situations What is different, is dangerous Suppression of deviant ideas Resistance to innovation Motivation by security Masculinity/Femininity: Masculinity pertains to societies in which social gender roles are clearly distinct (i. e. men are supposed to be assertive, tough, and focused on material success whereas women are supposed to be more modest, tender and concerned with the quality of life); femininity pertains to societies in which social gender roles overlap (i. e. both men and women are supposed to be modest, ender, and concerned with the quality of life). (pp. 82-83). Characteristics of masculine societies: Dominant values are material objects and success Money and things are import ant Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. Men are supposed to be assertive, ambitious, and tough Women are supposed to be tender and take care of relationships Girls cry, boys don’t Live in order to work Stress on equity, competition among colleagues, and performance Resolution of conflicts by fighting them outPage 16 9B07C041 Exhibit 1 (continued) Characteristics of feminine societies: Dominant values are caring for others and maintenance of relationships People and warm relationships are important Men and women are both supposed to be tender and take care of relationships Work in order to live Stress on equality, solidarity and quality of work life Resolution of conflicts by compromise and negotiation Individualism/Collectivism: â€Å"Individualism pertains to societies in which the ties between individuals are loose: everyone is expected to look af ter himself or herself and his or her immediate family.Collectivism as its opposite pertains to societies in which people from birth on are integrated into strong, cohesive ingroups, which throughout people’s lifetime continue to protect them in exchange for unquestioning loyality. † (p. 51).Characteristics of individualist societies: Individual interests prevail over collective interests Identity is based on the individual Employer-employee relationship is a contract that is supposed to be based on mutual advantages Hiring and promotion decisions are supposed to be based on skills and rules only Management is management of individuals Task prevails over relationship Characterisitcs of collectivist societies: Loyalty for the ingroup (family) Identity is based on the social network to which one elongs Harmony should always be maintained and direct confrontations should be avoided Employer-employee relationship is perceived in moral terms, like a family link Hiring and pr omotion decisions take employees’ ingroups into account Management is management of groups Relationship prevails over task Source: Geert Hofstede, Cultures and Organizations: Software of the Mind, London, 1991.Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13. Page 17 9B07C041 Exhibit 2 ASPECTS OF CULTURAL DIFFERENCES: ANGLO VERSUS ASIAN Asian Collectivism: â€Å"related self† Group identity, group achievement & rewards, group loyalty, â€Å"guanxi† High power distance (hierarchy) Low power distance (equality) – Work allocation based on competence, rather – Age/seniority is King! Formal interactions than age – Do without asking – Partnership is encouraged – Empowerment regarded as a threat – Informal interactions – Empowerment is the key to growth Control Harmony – Individuals take control â€⠀œ Be in harmony with others rather than show – Free expressions initiative or take charge – Disagreements and differences are not a threat – Emphasis on politeness, respect and emotional restraint – Difference maintains harmony; equality upsets harmony Secular Religious/spiritual – Keep your religion to yourself – In Muslim countries, workplace, ethics, codes of behavior and dress are guided by Muslim religious teachings – Time off during working hours for prayers for Muslims Circular thinking (high context) Linear thinking (low context) – Circling around the topic – Speech and argument patterns are linear – Colorful and flowery language in India – Ideas backed by explanations and examples – Concise – Hate waffling Shame/Lose Face Guilt – Governed by own conscience and internal – â€Å"What will others say? – Group pressure to maintain group reputation sense of right and wrong – â€Å"Give face† — don’t question your leader – â€Å"Lose face† — look bad when publicly challenged – â€Å"Save face† — don’t own up your own mistakes – â€Å"Gain face† — look good when praised in public – â€Å"Thick face† — no shame, don’t care – â€Å"Show face† — manager visits your home – â€Å"Got face† — speech, behavior, dress reflect status in a family, business, or community – Anglo Individualism: â€Å"separated self† Unique, personal space, goals, achievements Licensed to the University of Regina for use by Professor Sandra Steen in the course â€Å"MBA/GBUS 843 Strategic HR Management,† from 01/07/13 to 04/30/13.

Saturday, September 28, 2019

Foriegn Direct Investment

Foreign Direct Investment (FDI) FDI or Foreign Direct Investment is any form of investment that earns interest in enterprises which function outside of the domestic territory of the investor. Foreign direct investment is that investment, which is made to serve the business interests of the investor in a company, which is in a different nation distinct from the investor's country of origin Benefits of Foreign Direct Investment One of the advantages of foreign direct investment is that it helps in the economic development of the particular country where the investment is being made.This is especially applicable for the economically developing countries. During the decade of the 90s foreign direct investment was one of the major external sources of financing for most of the countries that were growing from an economic perspective. It has also been observed that foreign direct investment has helped several countries when they have faced economic hardships. Foreign direct investment also permits the transfer of technologies. This is done basically in the way of provision of capital inputs.The importance of this factor lies in the fact that this transfer of technologies cannot be accomplished by way of trading of goods and services as well as investment of financial resources. It also assists in the promotion of the competition within the local input market of a country. The countries that get foreign direct investment from another country can also develop the human capital resources by getting their employees to receive training on the operations of a particular business.The profits that are generated by the foreign direct investments that are made in that country can be used for the purpose of making contributions to the revenues of corporate taxes of the recipient country. Foreign direct investment helps in the creation of new jobs in a particular country. It also helps in increasing the salaries of the workers. This enables them to get access to a better lifestyl e and more facilities in life. It has normally been observed that foreign direct investment allows for the development of the manufacturing sector of the recipient country.Foreign direct investment can also bring in advanced technology and skill set in a country. There is also some scope for new research activities being undertaken. Foreign direct investment assists in increasing the income that is generated through revenues realized through taxation. It also plays a crucial role in the context of rise in the productivity of the host countries. In case of countries that make foreign direct investment in other countries this process has positive impact as well. In case of these countries, their companies get an opportunity to explore newer markets and thereby generate more income and profits.It also opens up the export window that allows these countries the opportunity to cash in on their superior technological resources. It has also been observed that as a result of receiving foreig n direct investment from other countries, it has been possible for the recipient countries to keep their rates of interest at a lower level. It becomes easier for the business entities to borrow finance at lesser rates of interest. The biggest beneficiaries of these facilities are the small and medium-sized business enterprises.

Friday, September 27, 2019

Writing Reflection Letter to future english professor Essay

Writing Reflection Letter to future english professor - Essay Example In the first essay (Tab 4 in black folder), Radiant Green Nuts: Adopting Healthier Eating Habits, the structure of essay was not written properly. The introduction did not have a thesis that made a claim about the ADS’ effectiveness for the specific audience and did not address how this AD targeted the specific audience for the magazine it appeared in. Not only the structure of essay was a mess but it had so many spelling errors and it showed my lack of attention when writing the essay. In the revised paper, I moved the first paragraph to 2nd paragraph and created a new introduction (Tab 2). Unlike the first draft, the new introduction explains the effectiveness to a specific audience and how the well-designed ad with detailed visual information impacted the specific target then connected to the original introduction. Instead of speeding through my essay writing, I paid more close attention on my revised paper by correcting the spelling, improving the structure, and connecting the thesis to topic sentences. Rather than rushing to finish my paper, I now take my time to read through it and look for necessary changes to make in order to improve it before finalization. In the second compare/contrast essay in Tab 4, I spent more time on making changes and putting my thoughts into the paper but again struggled with specifying topic sentences. Although the concept of my view of friendship as a quilt work in, The Quilt Work of Friendship: The Likes and Contrary, was original and attention-catching, my topic sentences again were broad. In the first draft, the topic sentences in second and third paragraphs were broad and I used the knowledge gained from my English 101 class to focus and enhance the topic sentences to be specific and to ensure that they were flowing well. Keeping the topic sentences specific and connected to thesis were the hardest tasks for me. In the final paper (Tab 3), I made my topic sentence more specific from, â€Å"As well as our

Thursday, September 26, 2019

Innovation of Hilti Group Case Study Example | Topics and Well Written Essays - 3750 words

Innovation of Hilti Group - Case Study Example This danger in the workplace has been under focus in the same manner for large construction companies as for small construction companies (Hung et al., 2011) within the Australian context. One major danger from using power tools is the ability to lose control of the power tool causing physical damage to the operator as well as other workers or people in the surrounding. This kind of short term damage is augmented by long term damage that can occur from the extended use of power tools due to vibration and use. The workers who use power tools are in constant danger of developing physical disorders due to excessive vibration (Edwards & Holt, 2010) as well as losing their sense of hearing. 2.3. Innovation Imperatives facing the Organisation On the one hand manufacturers like Hilti have to come around with innovative solutions to deal with health and safety concerns posed in the workplace. On the other hand the range of global operations means that Hilti has to produce solutions that are technically acceptable and open to translation in various corners of the globe. Operating a large business in 120 countries around the world means that Hilti has to deal with a number of differing technical specifications on safety concerns, materials that are allowable for use, range of operating parameters such as voltage levels etc. Overall this indicates that Hilti has a two pronged innovation concern – one that bases itself solely on the issue of safety in the workplace and the other that concerns itself wholly with the issue of conformance to various international standards on safety and manufacturing. 2.4. Organisation’s Current Level of Innovation Hilti has carved a... The firm that is analyzed in the paper is the Hilti Group also known as Hilti AG, an end manufacturer, developer and marketeer of construction and building maintenance tools with the primary focus of production being professional end users. The company has a diverse product portfolio that includes tools for mining, measurement, cordless tools, screw fastening systems, drilling and demolition systems, diamond systems, cutting and grinding systems, direct fastening systems, anchor systems, firestop systems and construction chemicals. Although Hilti manufactures and sells a huge array of products but the company’s main focus areas are hammer drills, firestops and installation systems. Hilti is based in Schaan, Liechtenstein but has manufacturing facilities, retail outlets and marketing offices around the world. Overall the company employs more than 20,000 people worldwide. Historically the company was founded by Martin Hilti and Eugen Hilti in 1941 when they opened a workshop in Schaan, the capital of Liechtenstein. The company expanded its operations to Italy between 1948 and 1960 representing the company’s first foreign venture. Since that point in time the Hilti brand name has come to assume manufacturing, marketing and after sales support in over 120 countries worldwide. In terms of the ownership, the Hilti Family Trust owns all of Hilti’s registered shares as of 2003. Hilti has carved a reputation for itself for being a repeat innovator when it comes to the world of power tools and allied accessories.

Working with a Diverse Workforce Essay Example | Topics and Well Written Essays - 1000 words

Working with a Diverse Workforce - Essay Example Benefits of diversity in workforce in the workplace are numerous, and thus, can not be negated. However, effective leadership and management of a workforce, diverse in nature require much more than conventional leadership and management skills. A diverse workforce calls for an increased dedication and determination not only from the leader and/or manager, but also, from all other personnel that make part of the hierarchy of organizational structure. It is therefore, imperative that this issue is attended and the individualistic needs of all employees concerning the diversity in work place are satisfied so that optimum benefit from such a workforce may be gained. Diversity in workplace is a growing concern all over the world owing to the enormous benefits it has to offer. Employers look forward to hiring employees with differing origins, race, genders, cultures, linguistic abilities, knowledge, and competence with a view to enrich the organizational structure multifariously. In order to make a diverse workforce deliver its maximum, individualistic needs of workers need be addressed. In fact, work system involving diverse workforce can not be efficient as long as all members of the staff do not feel comfortable with one another and have not removed differences conventionally prevalent among their respective origins and cultures. Management of a diverse workforce loads a manager with big challenges, having met which, a manager makes the organizational culture conducive for profitable business. In order to make the work environment favorable for a diverse workforce, it is imperative that individualistic needs of every member of the workforce are realized and addressed. Some of the needs common to members from all cultures are generalized below: Before hiring the candidates, the ad should clearly state that the organization fundamentally looks forward to developing a

Wednesday, September 25, 2019

Cloud computing Research Paper Example | Topics and Well Written Essays - 2500 words

Cloud computing - Research Paper Example This paper presents an analysis of cloud computing services and its value propositions in the context of a cloud computing vendor. In this scenario, I have chosen AT&T business for the analysis of their potential cloud services and value propositions. AT&T carries on quickly developing its cloud computing services to demonstrate characteristics similar to Amazon Web Services. Nowadays, it is proclaiming Synaptic-Compute-As-a-Service solutions. These solutions present processing a capability that can be used for â€Å"cloud-bursting† of in-house applications or for a testing and development technology based platform. Additionally, the cloud technology based service can be executed like a public cloud, or as a private cloud computing architecture on AT&T’s communication network based infrastructure, which will be linked to a client data center through AT&T’s network (Bradley, 2009; Data Center Knowledge, 2009). In addition, this innovative solution expands AT&T’s cloud computing portfolio, which as well comprises AT&T Synaptic web based hosting: basically a completely controlled hosting species presenting cloud technologies based solutions as well as Synaptic-Storage-As-a-Service. Additionally, by providing computer services and storage, AT&T desires to control its recognizable brand as well as communication network to compete with corporations searching for a comfort level using cloud computing (Bradley, 2009; Data Center Knowledge, 2009). Moreover, the AT&T’s cloud computing based service, which is known as AT&T Synaptic-Computer-Services, offers on-demand CaaS or computing-as-a-service. Additionally, the cloud structure of AT&T technology is based on the Sun Open Cloud Platform as well as making use of Sun Cloud APIs in combination with a VMware virtual architecture. In this scenario, the AT&T communication cloud is a great deal more

Tuesday, September 24, 2019

Discussing strenghts and weaknesses in a research article Paper

Discussing strenghts and weaknesses in a article - Research Paper Example The title of the article is a weakness of the entire research process, and this is because of how the authors stated it. Mccluskey and McCarthy who completed the research could have stated the title in a suggestive manner to draw the attention of readers on such an essential practice in nursing. For instance, they could state title in a way that reflects their stand. Packing a wound is a medical process that involves the application of packing materials such as sterile gauze to deep wound so as to absorb drainage from the wounds to allow for faster healing, initializing the healing process from the internal section of the wound towards the external section or outer skin. The main purpose of setting up this qualitative research on packing wounds is therefore to effectively and conclusively determine the level of knowledge, skills, and competencies of nurses whom we entrust to attend to patients’ wounds (Wounds UK, 2008). The aim of the study is a formidable strength of the research the authors conducted. This is because the purpose of the study pioneered the study trying to determine the correlation between knowledge and competence in wound evaluation and management that had never been done prior to their study. How much knowledge in terms of empirical, aesthetic, personal and tacit knowhow do our nurses have or require to enable them be competent to the level of owning patients’ trust while being attended to? The research question strengthens the article, and this emanates from the way the authors tied the research question to the title, and this makes up for the statement of the title, which seems to be inadequate in the way it appeals to the readers. The need for professionalism in wound care cuts through all ages and specialties as stated by the law, which illustrates that each and every patient with a wound deserves the right to get access to and receive a good minimum standard care irrespective of etiology of their wounds, where care is

Monday, September 23, 2019

Internation business Essay Example | Topics and Well Written Essays - 1000 words

Internation business - Essay Example For the time being, it is considered as just a deal between the two countries (Rapoza, 2013). Free Trade Talks would assist in expanding their bilateral agreement and trade along with improving cooperation regarding conservation of energy, production of high-end machinery and modern agriculture (Palmer, 2013). It is observed that both China and India are looking to work closely in future negotiations and cooperate in areas of energy efficiency, renewable energy and forestry. Both the countries would be undertaking future negotiations on climate change along with cooperating by the aid of ad-hoc groups (Kanjilal, 2010). Both India and China would play a vital role in impeding trade negotiation through mutual cooperation and comprehension of their strategies which would enable them to become a free trade bloc entailing other leading Asia and Oceania nations such as South Korea, Australia and New Zealand (Vishwanath, 2013) Questions 2 Evidently, Australian companies have been very slow to develop Asian connections. Contextually, different views reveal that the attempts made by Australian companies to enhance Asian literacy have not materialised. This is because there have been critical fault lines in most of the strategies that required greater assessment. Moreover, promising programs lacked sustainability and continuity due to funding problems along with changes of policies and governmental interventions. Additionally, certain strategies have been reclusive because of structural impediments. Furthermore, most of the companies have emphasized on issues related to supply and very little importance had been given in building demands in terms of Asian literacy facet along with making investment in the Asian curriculum which seem to be important for foreign nations to be successful on Asian shores (Asialink, 2012) With National Broadband Network coming into the fold, it would be possible for Australian companies to go beyond agricultural and mining sectors in Asian re gion. Opportunities would be created for participating in a better way in digital economy. In this regard, liquefied natural gas is also expected to grow by a considerable extent. There would also be extravagant opportunities for service, tourism and education sectors to develop with the rising of the level of income within 2025 (Australian Government, 2013; Australian Government, n.d.). Question 3 In recent decades, the Australian dollar has enhanced substantially as compared to US dollar. In the recent times, the Australian dollar has become almost equal to US dollar. This reflects that most of the Afro-Asian countries would be benefited mostly by shifting towards Australian dollar by a considerable level. It has been observed that both Australia and China have decided to get their currencies converted in a straightforward way, which would result in lowering costs for Australian companies performing business in China. It can be considered as a strategic move for Australia and vice versa adding to their economic engagement. The strategic move of converting currency directly is considered to be an essential step for global growth process (Curran, 2013; Poljak & Baker, 2013). Moreover, both the countries could find economic stability in the coming days with agreements been carried out between them. Furthermore, Chinese population can leverage sustained enormous benefits from Australian market. It has become easier for Chinese companies to carry out business

Sunday, September 22, 2019

Scholarship Essay Essay Example for Free

Scholarship Essay Essay I graduated from the University of Kansas exactly five years ago this month and thoughts of going back to school to get my MBA have filled my head every day since. It has been a dream of mine to follow in my mothers footsteps and get an MBA with a focus on entrepreneurship. Now that I have been accepted into the MBA program at Loyola Marymount University my dreams are coming true, I am pursuing my MBA with a focus not only on entrepreneurship but also on marketing, I couldnt ask for anything more. Well that is I almost couldnt ask for anything more. See more: how to write a scholarship essay for study abroad I am applying for the selected scholarships and grants in hopes of getting some help in paying for this expensive venture. I am not currently employed, not because I do not want to work, but because the family that owns the event marketing company where I had been working for over two and a half years did not think it was a good idea for me to go back to school and get my MBA. Basically they saw no benefit to their company and therefore rather than work around my class schedule, they instead let me go. I plan to get a part time job, hopefully as a Graduate Assistant on campus to help foot some of the tuition bill. My husband is a Beverly Hills police officer in-training, which means that he puts in many hours, both in classes and on the street, with high hopes of someday making a good living, the emphasis here on the someday. All in all we make enough to pay our expenses, but with both of us facing costly tuition bills this fall, loans are going to have to cover what scholarships and grants do not. I work hard at what I do and I have been rewarded for my efforts along the way. While in high school, through DECA, a non-profit educational marketing foundation, I wrote an extensive business plan for the ground floor construction and successful operation of a community-based teen center. My efforts were rewarded with an academic college scholarship for entrepreneurship from the American Womens Business Association. Professionally I am proud to say that I have advanced quickly through the ranks at both a nationally recognized advertising agency and an established event marketing company. I was promoted from Controller to Account Manager to Regional Supervisor within a year while at the advertising agency. When I worked at the event company I was hired as an Assistant Event Manager, with  no prior event experience, and I was promoted within two months to Event Manager, with management tasks including leading a new business initiative and planning and producing large-scale corporate events. I am excited to be going back to school and I plan on working as hard at this venture as I have at all of the rest along the way. Every little bit helps and I hope that I am awarded a scholarship not only based on financial need but also based on merit. I look forward to a year of challenging classes, international study (through the CMS course offered through the MBA program) and academic achievement. Please help me be able to take full advantage of everything that this university has to offer by financially making it feasible. Thank you, I truly appreciate your time and effort.

Saturday, September 21, 2019

Methodological Issues In Research Domestic Violence Psychology Essay

Methodological Issues In Research Domestic Violence Psychology Essay A critical review of the methodology used in Hoyle, C Being a nosy bloody cow: ethical and methodological issues in research domestic violence. The chapter of the article I am focusing on looks at negotiating access to research subjects and adapting methodology for a doctoral approach to work. The chapter also looks at who would be appropriate subjects for the research and the appropriate means of getting information for the research. Overall the article looks at Hoyles own experience from her thesis which was based on policing domestic violence Thames Valley (Hoyle, C. 1996) but her methods were denigrated by critics who were not sympathetic with my findings. The types of methodology used by Hoyle in her article is a mix of qualitative and quantitative†¦scrutiny of official documents†¦interviews†¦telephone calls (Hoyle, C. 2000:397). This is also called triangulation different methods to study the same phenomenon (Hoyle, C. 2000:398). Triangulation involves Uses multiple observers, theoretical perspectives, sources of data, methodologies†¦ methods of investigation (research methods book) to get more reliable results. Qualitative data involves an approach to documents that emphasis the role of the investigator†¦emphasises words rather than data (research book p716). The method involves using interviews, surveys, diaries or questionnaires to get results that are word based rather than numbers, figures or statistics. The definition of quantitative data is emphasises quantification†¦ and analysis of data (research book p717). Quantitative data focuses on numbers rather than words to get results for example, crime figures or statistics. The qualitative data that Hoyle uses are interviews, she interviews police officers and victims to in order to consider what the role of the criminal justice system is†¦in relation to domestic violence (Hoyle, C.2000:398). Hoyle occasionally interviewed the offender, the Crown Prosecution Service and the custody officer it is necessary to talk to all those involved in disputes and their resolution (Hoyle, C.2000:398). The quantitative data that is used within the text are the scrutiny of official documents, although she doesnt go into detail on what these are they are more likely to be crime figures for domestic violence. Triangulation in Hoyles article combines qualitative and quantitative data to get a more accurate result; however there are strengths and weaknesses for both methods. Qualitative data could be using a survey, questionnaire or interview to gather opinions from a group or individual but these can prove time consuming and expensive for example, you might have to travel in order to conduct the interviews. Another weakness of qualitative data is that it is opinion and not fact, Hoyle interviews police officers, victims and offenders to get their opinion on the dispute that she attends but the victim may be influenced so the interviewer has no way of knowing whether it is the complete truth, this also means the results may be unreliable as the answer may be false. Hoyle also interviewed police officers who responded to the incidents to ensure that accurate information was given in accordance to the victims wishes. Each set of data collected in an interview provides different perspectives o f the incident that generates further accounts in relation to the data that has already been gathered (Fandf 1986 find ref later in hoyles article). In using validity steps may be taken to ensure a method is reliable and/ or valid as such as testing for internal reliability (research methods book p173). In Hoyles research triangulation data does not provide a straightforward check on a reliability and validity†¦ discrete data set provides a unique perspective and therefore can be considered in isolation from others, two (or more) sets of data on the same situation permits one to explore the relationship of accounts to what people are actually observes to be doing, thereby generating a further account in relation to data already gathered (f and f from hoyles article). Hoyles uses interviews to get the opinion of the victim; however we cannot validate opinion as it may not be entirely true. It is possible to validate official documents for example, crime figures but in Hoyles article she does not reveal what they are then there is no way we can validate them without knowing specifically what they are. Hoyle chose to use qualitative and quantitative data so that there is more than one method to make the results more reliable, if one method looks at the opinion of the individuals involved then the official documents can back up the information found out from the interviews. She also chose these methods as it is good for repeatability; since Hoyle used the same methods over and over to conduct the interview then it is probable that at the end she would have similar results. Hoyle also considered these methods as it is a rigorous and thorough methodological approach for doctoral work (Hoyle, C. 2000:395). There are some differences that make using qualitative and quantitative data good or bad, the research done with qualitative data shows the point of view from the participants instead of quantitative data which is shown from the researchers point of view. I think it is better to show research from the participants view as it gives the reader a clearer insight into their world or perspectives for example, Karen Sharpe partly uses qualitative data to interview prostitutes on the street. The research shows the prostitutes and Sharpes perspective whilst on the streets †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..quote this gives us a feel for how they feel working on the streets and the trust involved to approach Sharpe and answer the questions (reference to the Sharpe article). A strength of using quantitative data is that it is more structured than qualitative data, qualitative is usually unstructured or semi- structured as qualitative data is meant to give the researcher a view of the world from the participants eyes. (Research book p498). Quantitative data is more concerned with a group or individuals behaviour such as finding out why people work as prostitutes and what abused they endure on the streets, where as qualitative data is focused on the meaning of the actions. Several writers have written contrasts about qualitative and quantitative data, such as Halfpenny 1979 (research book p407). The similarities of qualitative and quantitative data are both set out to answer research questions although both sets of data are different but the overall goal is focused on answering questions about the nature of social reality (research book p409). Hardy and Bryman (2004) have pointed out that†¦ there†¦ are differences between qualitative and quantitative research†¦ should be recognised that there are similarities too (research book p409).Both qualitative and quantitative data are focused on variation, researchers seek to uncover and then represent the variation that they uncover (research book p409). This means researchers explore how people are different and their connection to variation. Another similarity is that the research method used has to have appropriate questions to ask the subject, researchers have to ensure that they specify que stions and select methods and data analysis that are appropriate with the questions (research book p410). Both of qualitative and quantitative data focuses on data reduction as researchers tend to collect a lot of data. If a researcher reduces the amount of data then it is easier to make sense of it all. In quantitative data researchers reduce data by statistical analysis. In qualitative data researchers develop concepts out of†¦ rich data (research book p409). The ethical issues that come from using qualitative methodology such as interviews are that Hoyle had to be taken to the victims house by the police officer on duty as she had to think about her personal safety, the officer was not required to participate in the interview except when the offender remained in the house after the dispute. However using the police officer to secure access looks like the victim had no choice but to be interviewed by Hoyle, before conducting the interview Hoyle had to make sure that the victim knew they had to rights whether to be interviewed or not. Consent had to be given for the interviews and Hoyle had to tell them information such as who she was, what the research was about, how it was funded and how the data would eventually be used. She also had to make sure they remained anonymous to protect the privacy of the people involved, this was important as to not cause more stress to the individuals and persuade them to open up to her since they couldnt b e identified. Another issue was that with the offender still in the house the victim could be dissuade from being entirely truthful with Hoyle so separate interview schedules were set up and the offender was taken to the police station for the interview. A major ethical issue was the fact that Hoyle was deceitful to the perpetrator of the dispute; she asked the offender to leave her alone with the victim and told them that their partner would be asked the same questions as them about public perception of police handling disputes. Some of the questions that Hoyle asked were the same as the offenders but some were not. Consented to interviews with officers without fully understanding the reasons behind the interviews (Hoyle, C.2000:401) Hoyle basically lied to the offender to gain the information she needed, if she hadnt then there is a chance that the victim would have been dishonest. Other issues that are involved with this type of research are access, Hoyle would of have to of gone through the police first and would of needed police escort to the dispute. Also to get to the victims she would have needed access from the police and from the offender as Hoyle had to ask the offender for permission to ask the victim questions. Another issue would have been trust, to talk to the victims Hoyle of needed a certain amount of trust before she could get them to answer the questions although they had the choice of backing out and not taking part if they wished. She would also need to get the trust of the offender so that they would let the victim alone with her. Overall I think that using both quantitative and qualitative data together is better as it produces more reliable information and results. Using qualitative data means that we get to see the research from the point of view from the individual or group to give us a clearer view of their life, however it is time consuming as you would have to earn their trust enough that you can ask questions and conduct the research. Qualitative data is also useful as it shows the participant in their natural settings most qualitative researchers reveal a preference for seeing through the eyes of the participant (research book p412) so they dont change their behaviour too much and so that they are comfortable in their environment. Quantitative data is distanced from the research subject, so we dont get a feel for the research as with qualitative data as the researcher is in close proximity to the subject. An advantage of using quantitative data is that it can be proven as it is fact where qualitative data is opinion, as having research that van be verified is useful.